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FUNDING & MARKETING
ITMAS Financial Assistance for the Production and Distribution of International Tourism Marketing Materials Application Form (Form)
(File type: pdf; size: 85 KB)
This form can only be submitted by registered members of the ITMAS scheme to claim financial assistance for international marketing materials.  > 
Guidelines in Respect of the International Tourism Marketing Assistance Scheme (ITMAS) (Public Information)
There are two ITMAS schemes available which partially compensate businesses for certain costs incurred when promoting tourism to South Africa. This guidelines document provides general information on these schemes as well as information on allowances, requirements and claiming procedures.  > 
ITMAS Funding for International Tourism Marketing Materials (Service)
The International Tourism Marketing Assistance Scheme (ITMAS) provides partial compensation to businesses for certain costs incurred for activities aimed at promoting tourism to South Africa. One of the purposes of the scheme is to assist South African companies to market their tourism products in foreign ...  > 
ITMAS Funding for International Exhibition Participation (Service)
The International Tourism Marketing Assistance Scheme (ITMAS) provides partial compensation to businesses for certain costs incurred in respect of activities aimed at promoting tourism to South Africa.  > 
ITMAS Financial Assistance for Exhibition Participation Application Form (Form)
(File type: pdf; size: 134 KB)
This form can only be submitted by registered members of the ITMAS scheme to claim financial assistance for participation in exhibitions.  > 
ITMAS Registration Form (Form)
(File type: pdf; size: 24 KB)
Before you can benefit from the ITMAS financial assistance programmes, you need to register with the scheme by submitting this form.  > 
Tourism Marketing Strategy and Institutional Proposals (Public Information)
This tourism marketing strategy provides directives for improving the tourism market share of the Western Cape. It complements the provincial White Paper on Responsible Tourism Development, which provides an overall strategic tourism framework for the province. It contains information on the current status of tourism. There is an analysis of the target market and the products and attractions required. It also contains an assessment of how the tourism industry will need to be transformed and a projection of the organisational and financial implications of the strategy.  > 
Application for Support from the Small Medium Enterprise Development Programme (SMEDP) (Service)
The SMEDP is a cash grant incentive scheme which offers assistance to tourism-related enterprises in South Africa. Assistance is provided to either new or expansion projects. The following are examples of projects that are eligible:Businesses classified as providers of short-term accommodation e.g. hotels, bed and ...  > 
Funding Programmes for Tourism Businesses Handbook (Public Information)
(File type: pdf; size: 237 KB)
This handbook provides information on tourism funding programmes from various government departments and public entities. It contains information on different programmes, their funding criteria, the application processes and the contact details.  > 
Funding Policy Manual (Policy)
(File type: pdf; size: 263 KB)
1 July 2002
Tourism Development (Department of Economic Development and Tourism, Provincial Government of the Western Cape)
The Funding Policy Manual is a guide to the funding initiatives offered by government and provides information on Project Funding from the Budget of the Chief Directorate: Tourism, funding from the Poverty Relief Programme and Tourism and Hospitality Bursaries. Application forms for some of the funding initiatives are included in the document.  > 
Application for Support from the Industrial Development Corporation's Tourism Business Unit (Service)
The Industrial Development Corporation's (IDC's) Tourism Business Unit finances capital expenditure in tourism businesses. This finance is focused towards businesses offering accommodation to bona fide tourists but also extends to other capital-intensive tourism projects with the potential to significantly impact on the growth of the ...  > 
Funding from the Poverty Relief Programme (Service)
The poverty-relief programme was established by government to alleviate poverty in South Africa. The tourism branch within the Department of Environmental Affairs and Tourism was allocated funding to support projects of a tourism nature. The fund is aimed at:creating jobs through the development of tourism ...  > 
Project Funding from the Chief Directorate: Tourism (Service)
The Chief Directorate: Tourism Development has an annual budget for funding projects which help to grow the tourism industry. This growth can be realised in many ways, for example through job creation, training or infrastructure development. Eligibility for funding is limited to a range of ...  > 
Western Cape Integrated Tourism Development Framework (Executive Summary) (Public Information)
(File type: pdf; size: 284 KB)
This summary contains the highlights of the Integrated Tourism Development Framework (ITDF) for the Western Cape. It looks at research on the WC tourism product portfolio, target markets and the potential for linking the Cape Metropole to the Western Cape "hinterland". It also identifies Tourism Development Areas (TDAs) and concludes by looking at the facilitation of private sector investment and the way forward for TDAs. It should be read in conjunction with the situational analysis, spatial framework and tourism investment framework.  > 
The content on this page was last updated on 5 May 2006
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